Fieldnote
Find your outside.
Visual Design • Campaign
Client
Fieldnote Outdoor
Services
Campaign Strategy, Art Direction, Visual Design
Duration
4 weeks
Year
2024
Overview
Fieldnote wanted to introduce a new seasonal collection with a campaign that felt honest, energetic, and connected to the outdoors.
The challenge
The campaign needed to work across social, digital advertising, and editorial placements while keeping a consistent visual voice.
The approach
We created an image-led art direction system supported by expressive typography, flexible layouts, and a set of campaign assets designed for multiple formats.
The outcome
A connected campaign toolkit that gave the launch a strong visual identity and made it easy to adapt across channels.
